Founder Compass™

People nod. Few follow. Turn your vision into one they can’t help but join.

I help founders create the single high-level story that gives partners, investors and first hires something to join.

Who it’s for

Founders with a strong vision. Still the only one carrying it.

Not for founders looking for tactics, a blueprint, or someone to agree with them.

What is it?

The Strategic Narrative is the single high-level story that explains the shift happening in the world, the stakes of that shift, and how your company helps people win in the new reality.

It is not a pitch deck, a tagline, or a feature list. It is the story that sits above all of those and makes them coherent. Once it is clear, it powers decisions in product, sales conversations, investor updates, recruiting, and marketing.

What’s included

  • Collaborative working sessions to surface and refine the narrative
  • A clear, usable strategic narrative document
  • Review after the sessions
  • Short reflection window (a few days of availability after delivery) so anything that surfaces can be addressed
  • Also included

  • Custom AI agent trained on our full conversation and the final narrative
  • Setup support (short video walkthroughs) so you can use the agent to generate messaging, decision support, and consistent language going forward
  • Guidelines and example prompts for working with the agent

About

Aliaa El Shoubaki

I’m Aliaa. Researcher, organization developer, and above all a careful listener. I did a PhD in Entrepreneurship and Family Business because I wanted to understand what really moves founder-led companies beneath the numbers.

That question never let go of me. The Founder Compass™ is where I ask it now, one founder at a time.

LinkedIn

alia.el.shoubaki@gmail.com

Free discovery call.

20 minutes to check fit, no pressure.

Or write to me: alia.el.shoubaki@gmail.com